Expansion strategy

Grow by adding markets

The next city is another Craft Site with its own subdomain. The information architecture does not get redesigned each time.

1
Acquire or affiliate with an established regional organization.
2
Add a Craft Site. Set the base URL (harrisburg.unitedhumane.org).
3
Enable the sections that market actually runs — they will not match Brandywine Valley.
4
Optionally keep the inherited domain pointing at the new Site, then 301.

Choose a community

Each market is a full website

Brandywine Valley and Washington, DC are peers — not programs on the parent site. Harrisburg is the next Craft Site, same templates.

Live

bv.unitedhumane.org

Adoption, foster, veterinary services, community cats, humane education.

Open market site →

Live

dc.unitedhumane.org

Adoption, foster, pet pantry, community outreach, humane law enforcement.

Open market site →

Ready to publish

harrisburg.unitedhumane.org

Next acquisition. Add a Site in Craft — not a new codebase.

Open market site →